New Zealanders’ favourite food brands suggest our nation has a collective sweet tooth.
More than 1,000 Kiwis were surveyed by research company Colmar Brunton about which Kiwiana brands they most loved.
Chocolate, ice cream and an iconic confectionary all find their way into the top six brands.
Collar Brunton CEO Jacqueline Ireland said the most favoured brands were those with longevity, consistency and were able to evoke positive childhood memories.
“The best brands and their branding campaigns are unashamedly Kiwi and use that character to relate to a wide-range of ages and income brackets, according to our research,” she said.
“Kiwiana, or what New Zealanders consider to be all about this country, relate to not only the positive aspects of the national character but also the character of the favourite brands.”
New Zealand’s top 6 food brands
1. Whittaker’s Chocolate
2. Tip Top
3. Cadbury
4. Pineapple Lumps
5. Edmonds
6. Heinz Wattie’s
“The best brands evoke positive childhood memories and provide tangible links to those memories – they are known and trusted as well as loved.” — Colmar Brunton’s Jacqueline Ireland.
Source: Colmar Brunton Kiwiana Brands Survey 2014.
